Chapter 03 · Site Report
Reading your Site Report
The Site Report is Serpio's audit of a sample of your pages. Here is how to open it, what the two scores mean, and what each card on the Overview tab is for.
Updated Sep 19, 2026 · 6 min read
When you add a site, Serpio fetches a small sample of your pages, runs a set of checks against them, and writes the result up as the Site Report. The report is an audit. It tells you what a crawler or an AI assistant would find on those pages today. It does not tell you how much traffic you get or where you rank.
Opening the report
- 1
Use the sidebar
Under the Site heading, click Site Report. The report always shows the site you currently have selected.
- 2
Check the header
The header shows the site name and domain, a Last analyzed date, and a Site settings link. The date is when the analysis finished, not when you opened the page.
- 3
Pick a tab
Overview is the summary. Recommendations is the prioritised fix list. Audit details is the raw evidence behind the scores. Each tab has its own URL, so you can link a teammate straight to one.
Two other states are worth recognising. If Serpio has a saved report but cannot refresh it, an amber strip reads "Showing your saved report. We couldn't refresh it." with a Retry refresh button. The saved report stays readable. If you follow a link to an analysis that has since been replaced, you see "This report is no longer available" and a View current site report link.
The two scores
The first section on the Overview tab is Search & AI readiness. A line under the heading says how many pages were sampled. Below it sit two cards, Search readiness and AI citation readiness, each scored 0 to 100 with a word next to the number.
| Label | Score | What it means |
|---|---|---|
| Strong | 85 to 100 | The sampled pages have the fundamentals in place. |
| Good | 70 to 84 | Fine, with a few gaps worth closing. |
| Needs work | 40 to 69 | Several checks failed. Start with the high-priority fixes. |
| Critical | Below 40 | Foundational gaps on the pages Serpio could inspect. |
| Not enough data | No number | Sampling was too thin to score. The card shows a dash. |
Expand About these scores for the one-paragraph explanation. Search readiness checks how clearly search engines can read your pages: titles, descriptions, headings, canonical tags, structured data, and mobile basics. AI citation readiness checks whether AI systems can identify and reference your content: structured data coverage, FAQ markup, an llms.txt file, outbound citations, and summary-style writing. Both are computed from the sample, which is a role-aware pick of up to about seven URLs from your sitemap: the homepage, an offering page or two, pricing, about, the blog index, and a couple of articles.
Priorities and fixes
The second section is headed either Recommended fixes or with a count, for example 3 high-priority issues. It lists the top three findings. The first carries a Start here tag because it is the highest-impact item Serpio found. Each row shows its priority, the area it belongs to, and a View fix control that expands the explanation and steps. View all takes you to the Recommendations tab, which Working through the Recommendations tab covers in full.
If the analysis recorded nothing to fix, the section says so and points you to Audit details to confirm what was actually checked. An empty list on a thin sample is not the same as a clean site.
Your workspace
Below the fixes sits Your workspace, three small cards that show where you are with the rest of Serpio. They read live status, so they change as you use the product.
- Articles
- Shows No articles yet or Articles created. The action is Generate first article until you have one, then View articles.
- Brand Book
- Shows Not created yet, Being created, Brand Book ready, or Needs another try. On the Free plan it reads Available on paid plans with an Explore Brand Book link.
- Publishing
- Shows No publisher connected, a count of connected publishers, or Connection needs attention when a connection needs re-authorising. The action opens your connections page.
If you have not yet confirmed your content focus, a strip above these cards reads "Confirm your content setup before drafting." with a Review content setup link. Serpio will not start a draft until that step is done. See Reviewing content focus.
Content ideas
The last section is a collapsed accordion labelled Content ideas with a count. Each idea has a working title, a target keyword, a sentence on why it can work, and up to two pages from the sample that a draft could link to. The Use topic button opens the generation form with the topic already filled in. If your content setup is incomplete, the button sends you to setup first.
These ideas come from themes Serpio spotted in your titles, headings, and keyword signals during the analysis. They are a starting point, not the weekly Idea workbench collection, which the content engine prepares from public research and the app stores independently from your Knowledge Base. See How the idea feed works. If the analysis found no reliable angles, the accordion says so and suggests adding topics in your site settings.
A sensible first pass through the report takes ten minutes: read both scores, open the Start here fix, skim the workspace cards, and pick one idea to draft. Everything else can wait until the site-wide fixes are deployed.
Common questions
Why does a score card show a dash and Not enough data?
The analysis could not sample enough pages to score that area. This usually means no sitemap was found, so only the homepage was inspected. Publish a sitemap, then re-analyze.
Does a Strong score mean my site will rank?
No. The scores audit the structure of a handful of pages. They do not measure traffic, rankings, or whether any AI assistant cites you. Treat them as a checklist of fixable gaps.
Why did my score move after I re-analyzed without changing anything?
Each analysis draws a fresh sample of up to about seven URLs from your sitemap. If the sample includes a different article or product page, the aggregate can shift by a few points.
Related guides
Working through the Recommendations tab
The Recommendations tab turns audit findings into a prioritised fix list. Here is how the filters and areas work, what each fix contains, and who usually owns the change.
Read guideAudit details, section by section
The Audit details tab shows the evidence behind your scores. Here is what each of the five sections reports, how the health badges are set, and where the data comes from.
Read guideWhat GEO means, and what Serpio's AI readiness checks
Generative engine optimisation is the practice of writing so that AI assistants can find, understand, and cite your pages. Here is what that involves and how Serpio measures it.
Read guide