Guides
Everything Serpio does, explained.
How the product works, what each setting changes, and what to do when something looks off. Written for the founder who runs the blog, not for an operations team.
73 guides across 10 chapters
Six step-by-step guides for the things you will do most.
How to create an article from your own topic
Start a draft from a topic you type yourself, choose tone, style and length, watch it generate, and open the finished draft. A couple of minutes of your time.
Read guideHow to create an article from an idea
Turn a tile in the Idea workbench into a queued article in a few clicks, then follow the draft through to the Articles page.
Read guideHow to use the calendar
Read the Content calendar, move between weeks and months, reschedule planned ideas by dragging, and turn a planned day into a real article.
Read guideHow to publish an article to a connected destination
Send an approved or draft article from the workspace to WordPress, Ghost, Blogger, DEV, or a webhook, read each result row, and find the post afterwards.
Read guideHow to connect a publishing destination
Connect WordPress, Ghost, Blogger, DEV, or a webhook from the Connections page in about five minutes, then set how articles will arrive there.
Read guideHow to create your Brand Book
Fill the brief, generate all six chapters in one pass, edit any field with autosave, and regenerate when your direction changes. About five minutes on any paid plan.
Read guideChapter 01
How-to guides
Step-by-step tasks for every page in Serpio.
18 guides
How to add a new site
Enter a website address, let the analysis run, and finish guided setup so the site is ready to generate articles. Works for a brand-new account or a second site on an existing one.
Read guideHow to create an article from your own topic
Start a draft from a topic you type yourself, choose tone, style and length, watch it generate, and open the finished draft. A couple of minutes of your time.
Read guideHow to create an article from an idea
Turn a tile in the Idea workbench into a queued article in a few clicks, then follow the draft through to the Articles page.
Read guideHow to save and schedule ideas
Keep the ideas you like, give some of them a planning date, tell Serpio about the misses, and tidy the shortlist when you are done.
Read guideHow to use the calendar
Read the Content calendar, move between weeks and months, reschedule planned ideas by dragging, and turn a planned day into a real article.
Read guideHow to edit and approve an article
Open a draft, edit the body and SEO fields, let it save, get past the quality check, select a destination, and approve it with Publish.
Read guideHow to publish an article to a connected destination
Send an approved or draft article from the workspace to WordPress, Ghost, Blogger, DEV, or a webhook, read each result row, and find the post afterwards.
Read guideHow to export an article
Copy or download a draft in the format your platform wants, paste or upload it there, and record the live URL so Serpio marks the article as sent.
Read guideHow to connect a publishing destination
Connect WordPress, Ghost, Blogger, DEV, or a webhook from the Connections page in about five minutes, then set how articles will arrive there.
Read guideHow to manage your connections
Change delivery settings, re-test credentials, reconnect after a revoked key, read the activity panel, and disconnect a destination cleanly.
Read guideHow to create your Brand Book
Fill the brief, generate all six chapters in one pass, edit any field with autosave, and regenerate when your direction changes. About five minutes on any paid plan.
Read guideHow to add knowledge to Serpio
Upload a document or add a public URL, set how Serpio may use it, and confirm it is Ready. The form takes a few minutes; processing follows shortly after.
Read guideHow to keep your Knowledge Base current
A routine for reviewing warnings, re-checking URLs, replacing documents, extending review dates, pausing or deleting sources, and refreshing the website crawler.
Read guideHow to use the Site Report
Open the report, read the two scores, work through the high-priority fixes, check the evidence, start an article from a content idea, and know when to re-analyze.
Read guideHow to change workspace settings
Open a site's settings, adjust content focuses, brand voice, target audience and publishing, save once, and know when Re-analyze is the right tool. About ten minutes on any plan.
Read guideHow to switch between sites
Use the domain switcher in the top bar to change the active site, understand what changes when you do, and find where each site's own settings live.
Read guideHow to manage your plan and billing
Pick a currency, subscribe through Razorpay, read the subscription card, change plans, cancel or resume, and find invoices and refunds. About five minutes on any plan.
Read guideHow to manage your account
Change your photo and display name, save, send yourself a password reset, sign out, and delete the account if you must, with every consequence spelled out. A few minutes on any plan.
Read guideChapter 02
Getting started
From a website address to a first published article.
5 guides
Serpio in 10 minutes: from website address to first article
The end-to-end path on day one: enter your site, let the analysis run, confirm your focus and voice, then generate, review, and publish or export one article.
Read guideAdding your site: what happens after you enter a URL
What Serpio reads, the six analysis stages you see on screen, how long it takes, what the analysis produces, and what to do when a site is sparse or blocks crawlers.
Read guideReviewing your content focus before ideas are prepared
What a content focus is, how clusters, focus names, and seed keywords fit together, and why Confirm & prepare ideas is the switch that turns idea preparation on.
Read guideSetting your voice: audience, cues, and forbidden topics
The three voice questions in setup, where the suggestions come from, the rules for cues and forbidden topics, optional audience targeting, and how Serpio uses all of it.
Read guideDashboard tour: Home, sidebar, and top bar
Every panel on the Home screen, what each sidebar item opens, what lives in the top bar, and where to go when setup is not finished.
Read guideChapter 03
Site Report
What the analysis measures, and how to act on it.
5 guides
Reading your Site Report
The Site Report is Serpio's audit of a sample of your pages. Here is how to open it, what the two scores mean, and what each card on the Overview tab is for.
Read guideWorking through the Recommendations tab
The Recommendations tab turns audit findings into a prioritised fix list. Here is how the filters and areas work, what each fix contains, and who usually owns the change.
Read guideAudit details, section by section
The Audit details tab shows the evidence behind your scores. Here is what each of the five sections reports, how the health badges are set, and where the data comes from.
Read guideWhat llms.txt is and how to publish one
llms.txt is a plain-text file at /llms.txt that tells AI crawlers what your site is and which pages matter. Why Serpio checks for it, a minimal example, and how to publish and verify it.
Read guideWhen to re-analyze your site
Re-analyze rebuilds the Site Report from a fresh sample of pages. What it refreshes, what it leaves alone, when it is worth running, and how it differs from the site index recrawl.
Read guideChapter 04
Ideas and planning
Where topics come from, and how to plan them.
6 guides
How the idea feed works
The idea workbench keeps a weekly collection of ten article ideas in your workspace. Here is where they come from, how refreshes work, and how one becomes an article.
Read guideIdea statuses explained
Every label Serpio shows about your idea feed and your content focuses, with what each one means and what to do next.
Read guideSaving, scheduling and dismissing ideas
How the star, Plan idea, the Saved ideas panel and the calendar fit together, what a planning date does and does not do, and how idea feedback works.
Read guideBring your own topic
How the Generate article form works: its fields, pre-filled suggestions, the Use topic shortcut from the Site Report, readiness per focus, credits, and what happens after Generate.
Read guidePlanning a week of content
A practical routine for shortlisting ideas, putting reminders on the calendar, generating on the planned day, approving and publishing, and staying inside your monthly credits.
Read guideCalendar and cadence
What the Content calendar shows, how planned ideas fill automated slots, and how to configure your writing cadence.
Read guideChapter 05
Knowledge Base
The private sources behind every draft.
7 guides
Knowledge Base overview: what Serpio knows about your brand
The Knowledge Base holds documents, URLs, and site pages that inform article writing. It stays independent from idea discovery until you choose a topic and generate.
Read guideAdding documents to the Knowledge Base
Upload PDF, DOCX, Markdown, or TXT files up to 20 MiB each, follow processing, and know when a document is available for writing.
Read guideAdding URLs and setting refresh policies
Add a public page as a source, choose how often Serpio checks it for changes, and understand how change detection differs from the website crawler.
Read guideUsage settings: brand knowledge, evidence, and permissions
Every source carries two settings that decide how Serpio may use it: what kind of knowledge it is, and whether its facts may appear in article copy.
Read guideEffective from and Review by dates
Time-box a source so Serpio only writes from it while it is current. How the two dates work, the statuses they produce, and how to review and extend.
Read guideVersions, statuses, and source actions
Every ingestion is a numbered version. The version model, every status label, the drawer detail grid, and what each action button does.
Read guideSerpio's site index is not Google's index
The Website crawler builds Serpio's private index of your pages for writing and internal links. What the count means, what gets crawled, and how to fill gaps.
Read guideChapter 06
Brand and voice
Brand Book, voice cues, and workspace settings.
4 guides
What the Brand Book is and how Serpio uses it
The Brand Book is a six-chapter system Serpio writes from your saved site analysis, then reuses on every article and hero image. What it holds, who can use it, and what it is not.
Read guideWriting the brand brief
The brief is the one form you fill before Serpio writes your Brand Book. Field by field: presets, suggestion rows, what belongs in Must avoid, and what the generating screen really shows.
Read guideEditing and regenerating your Brand Book
The ready layout, how autosave works chapter by chapter, the colour and type tools, what Regenerate brand book overwrites and keeps, and how machine guidance reaches hero images.
Read guideA tour of workspace settings
Every section of a site's settings page: content strategy, brand voice, target audience, publishing, and connections, with the exact labels and what each one changes.
Read guideChapter 07
Writing articles
Generation, evidence, quality checks, and scores.
8 guides
Generating an article
The three ways to start a draft, what each progress stage means, how automatic retries and the interrupted state work, and where the finished article opens.
Read guideA tour of the article workspace
What each part of the article page does: the editor, the side panels, the status pill, autosave, and the Preview, Export and Publish actions.
Read guideEvidence and citations
Where the facts in a draft come from, how the Public sources and Knowledge used panels work, what gets redacted, and what to do when the evidence looks thin.
Read guideQuality checks before you publish
How Serpio reviews each revision against its evidence without letting reviewer outages or editorial warnings interrupt creation or publishing.
Read guideSEO and GEO scores explained
What the two article scores measure, the exact rules behind the SEO score, what the GEO score looks at, the colour bands, and what neither score can tell you.
Read guideHero images
How Serpio generates and checks the featured image for each article, what the statuses mean, what happens when it fails, and how each destination receives it.
Read guideInternal links
Where link candidates come from, how Serpio ranks and validates them, why an expected page was not linked, and how to improve link quality over time.
Read guideManual and scheduled publishing
How manually generated articles differ from scheduler-created articles, and how each destination controls scheduled delivery.
Read guideChapter 08
Publishing
Connections, exports, and delivery.
11 guides
How publishing works in Serpio
Approve an article, choose where it goes, and Serpio creates it there once. The two settings every connection has, the five native destinations, the plan gate, and where to see results.
Read guideConnect a WordPress site
Two ways in: sign in with WordPress.com, or use an Application Password on a self-hosted site. What each path needs, what Serpio creates in WordPress, and what it does not set.
Read guideConnect a Ghost publication
Create a custom integration in Ghost, paste the Admin API key into Serpio, and choose whether posts arrive as drafts or go live. What Serpio sends and what Ghost may change.
Read guideConnect Blogger
Sign in with Google in a popup, choose the blog, and decide between drafts and live posts. What a Blogger draft contains, how images are handled, and what to do when Google revokes access.
Read guideConnect DEV Community or another Forem site
Generate an API key under Settings → Extensions, connect with the Forem URL, and see how Serpio sends Markdown, a cover image, a canonical URL, and up to four tags.
Read guideSend articles to your own endpoint with a webhook
For developers: the connect form, the connection.test event, the signed article.approved payload, HMAC verification in Node.js, idempotency by delivery id, and the security rules Serpio enforces.
Read guideDestinations and field mapping for native connections
Which connections ask you to choose a site or blog, what Serpio puts in each field at the destination, and when the field mapping controls appear.
Read guideGuided exports: copy or download an article for any platform
How the Export article dialog works, what each download format contains, what survives a paste, and what exporting does not do.
Read guidePublishing without a connection: paste and import guides
Platform by platform: which export to use, how to paste or import it, and what to check afterwards when Serpio is not connected to the destination.
Read guidePublishing history, delivery statuses, and retries
What each publishing status means, what Publishing results and Publishing history show, when Serpio retries on its own, and how to retry safely after an uncertain delivery.
Read guideTroubleshooting publishing connections
Symptom by symptom: blocked popups, rejected credentials, missing destinations, failed tests, reconnect prompts, articles you cannot find, and webhook deliveries that go nowhere.
Read guideChapter 09
Plans and account
Credits, billing, and running several sites.
4 guides
Plans and writing credits
The four Serpio plans side by side, how monthly writing credits are counted and shared across sites, where to see usage, and what happens when you run out.
Read guideBilling, payments and refunds
The Billing page from top to bottom: currency, plan actions, subscription statuses, the banners you may see, invoices, cancelling, the refund policy, and what Serpio stores.
Read guideAccount settings
Profile photo and display name, the Plan card, password reset and sign out, and exactly what Delete account removes, including what happens to a live subscription.
Read guideManaging multiple sites
When a second site makes sense, how plans count sites, adding and switching, what is per site and what is shared, and what removing a site looks like today.
Read guideChapter 10
Explainers
The ideas behind the product.
5 guides
What GEO means, and what Serpio's AI readiness checks
Generative engine optimisation is the practice of writing so that AI assistants can find, understand, and cite your pages. Here is what that involves and how Serpio measures it.
Read guideGrounded on your docs: retrieval, not training
Serpio does not train a model on your content. It retrieves passages from your indexed pages and Knowledge Base at write time. What that means for accuracy, privacy, and future articles.
Read guideNo invented links or facts: how the quality gate works
Every Serpio article links only to real indexed pages and records the evidence behind its claims. How link picking, evidence bundles, quality review, and approval fit together.
Read guideHow Serpio picks topics
A conceptual tour of the idea engine: content focus, public research, evidence checks, and app-owned weekly collections. For the click-by-click version, see the Ideas guides.
Read guideWill Google penalise AI-written content?
Google's stated position is about quality and helpfulness, not how a page was produced. What that means in practice, what Serpio does to avoid thin content, and what nobody can promise.
Read guideYour next article starts here.
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