Chapter 04 · Ideas and planning
Calendar and cadence
What the Content calendar shows, how planned ideas fill automated slots, and how to configure your writing cadence.
Updated Sep 21, 2026 · 4 min read
On this page
Calendar in the sidebar opens the Content calendar. It combines manually planned ideas, future automated writing slots, generated drafts and published articles. Scheduler is where you choose the active days and daily article count; Serpio spaces each day’s work automatically.
What appears on the calendar
| Item | Which day | Colour |
|---|---|---|
| Planned idea | The planning date you chose with Plan idea, or the day you dragged it to | Amber |
| Automated slot | The day and local time configured in Scheduler | Violet |
| Draft article | The day it was generated | Amber |
| Approved article | The day it was approved | Indigo |
| Article being published | The day it was generated | Indigo |
| Published article | The day it was published | Green |
| Rejected or failed article | The day it was generated | Grey |
The strip above the grid counts Articles, Picked ideas and, when automation is active, Scheduled in view. The chips include Scheduled alongside the article status filters. Filtering hides events; it never moves them.
Moving around
Switch between Month and Week. The arrows step one month or one week, and Today jumps back. Weeks start on Monday. Clicking an article opens it in the article workspace. Clicking a planned idea opens its details.
Plans and automated slots
A planning date keeps an idea on a specific day. If the automated pipeline is active, that day's next slot uses the planned idea before choosing from the backlog or current prepared collection. If automation is paused, the date remains a reminder until you use the idea manually.
Drag a planned idea to any day to reschedule it. A toast confirms Idea rescheduled to Sep 24. Nothing else changes.
The backlog
Saved ideas without a date do not appear as standalone calendar items. They remain in Saved ideas on Home until you plan them. When the automated pipeline is active, click any future Content to be decided slot to place a saved idea at that exact time or write a topic directly. You can also choose a date with Plan idea when saving. See Saving, scheduling and dismissing ideas.
Producing the article on a planned day
- 1
Open Home
Planned ideas are listed in Saved ideas with a Planned date. The calendar itself has no generate button.
- 2
Press Use idea
The Generate article form opens with the idea and its research pre-filled. Review focus, tone, style and length.
- 3
Press Generate
Progress opens in Articles. When the draft is saved, it appears on the calendar on today's date in amber, and the planned idea is marked as used and leaves the grid.
- 4
Approve and publish
Approval and publishing move the article to their own dates in indigo and green. See Approval and auto-publish.
An empty calendar shows Nothing on the calendar yet with two shortcuts: Pick ideas, which goes to Home, and Generate now, which opens the form on Articles.
Plan limits and schedules
The billing page's daily cadence is the maximum number of scheduler slots you can create per publishing day. The monthly article allowance is still shared across your sites, and a due slot is recorded as skipped when that allowance is exhausted.
Open Scheduler to choose the exact daily count and publishing days. Serpio spaces multiple runs evenly between 8:00 AM and 8:00 PM in the timezone reported by your browser. The activity list records queued, running, generated, skipped and failed slots. See Plans and credits.
Common questions
Why is a published article on a different day than its draft was?
Each article appears once, on the date of its current status: generation for drafts, approval for approved articles, publication for published ones.
Can I plan an idea more than a week out?
Plan idea offers the next seven days. After that, drag the idea to any day on the calendar.
Will Serpio publish on the planned date if auto-publish is on?
The automated pipeline controls when writing starts. After checks pass, each connection set to Send automatically receives the scheduled article according to its saved draft or live setting.
Related guides
Saving, scheduling and dismissing ideas
How the star, Plan idea, the Saved ideas panel and the calendar fit together, what a planning date does and does not do, and how idea feedback works.
Read guidePlans and writing credits
The four Serpio plans side by side, how monthly writing credits are counted and shared across sites, where to see usage, and what happens when you run out.
Read guideManual and scheduled publishing
How manually generated articles differ from scheduler-created articles, and how each destination controls scheduled delivery.
Read guide